Three Ways To Increase Patient Loyalty
At Heartland Dental, we're proud to help doctors and dental practices all across the country grow their practice through administrative, financial, marketing and other forms of business support. As the nation's largest dental support organization, we've picked up a few tricks in how to make a practice more effective – and one of the most important variables to work on is patient loyalty. Loyal patients not only generate recurring, sustainable revenue, but often bring in new patients through referrals. From our own experience, here are three effective ways to build loyalty with your patients.
When done well, email marketing is a powerful way to keep patients engaged and build loyalty. The key is to provide value in every email. If a patient chooses to open and read an email from your practice, that's time they're taking out of their schedule to connect with your brand – you'd better make it worthwhile! To maximize effectiveness, try including things like quick tips for oral hygiene, special offers from your practice, or links to interesting articles relating to diet or dental health. With email marketing, short and sweet is ideal: no one wants to read a full-length novel in the middle of their inbox. Quick, clear, and concise emails are the way to go. Also, ensure that your ESP is HIPAA compliant, as patient names are considered protected health information (PHI).
Social Media Engagement
Social media is vital to any modern business, and it's also an incredibly powerful tool for building loyalty with your patients. For social media marketing, engagement is the name of the game: you want to create compelling, interesting posts that people want to like and share. Try to stake out a "brand voice" for your social media pages, then stick with that. Do your pages provide helpful tips for maintaining oral hygiene, or are they more focused on proper diet for dental health? Do you post interesting facts about dentistry, or do you only post actionable tips? Define these answers for yourself, then stay consistent. While organic engagement is ideal, in some of the larger networks like Facebook it can be effective to run small paid campaigns to boost engagement and raise awareness around your brand and profile.
For many dentists, referrals are one of the most important sources of new patients – and you can increase your referral rate by providing an incentive. This may take whatever form or amount you like, but the idea is to give a little "thank you" and a bonus to current patients who bring in new patients. Things like a discount on the next cleaning (or even a free cleaning), one free service, or any other structure you see fit. Rewarding patients in this way not only helps bring in more new patients: it also creates gratitude in the patients you reward and increases patient loyalty.
Contact Your Dental Support Organization
For many dentists, marketing can feel like a hassle – and we totally understand that. Unless you're truly passionate about social media marketing, chances are you'd rather just focus on your patients. At Heartland Dental, our mission is to help you do just that.
As the nation's largest dental support organization, we can provide support in administration, finance, HR, marketing, IT, and a variety of other areas, helping make your practice run smoother, grow faster, and letting you get back to what you really love: practicing dentistry. Feel free to learn more about what we do, and if you're interested, you can find out more about affiliating with Heartland Dental. We can't wait to hear from you!