Heartland Dental Grows National Network of Supported Offices with Acquisition of Tru Family Dental

By Heartland Dental

Heartland Dental Grows National Network of Supported Offices with Acquisition of Tru Family Dental

Twenty-three Dental Offices Across Illinois and Michigan Join Nation's Largest Dental Service Organization


Heartland Dental
Dec 22, 2020, 13:15 ET

EFFINGHAM, Ill., Dec. 22, 2020 /PRNewswire/ -- Heartland Dental announced today the acquisition of Tru Family Dental, the Southfield, Michigan-based regional dental support organization (DSO), which includes ten offices in Illinois and thirteen in Michigan. The all-cash transaction closed Monday, Dec. 21. As the nation's leading DSO, Heartland Dental supports more than 1,700 dentists in over 1,100 offices across 38 states.

"We are thrilled to welcome Tru Family Dental into the Heartland Dental family, and we believe our similar doctor-led and patient-focused organizations are well-aligned for mutual success," said Patrick Bauer, Heartland Dental President and CEO. "Tru Family Dental has achieved incredible milestones over the past six years, all the while supporting its doctors to provide exceptional oral health care to their patients. Together, we will continue to build and strengthen Tru's infrastructure while using Heartland Dental's proven systems and processes to best support these great doctors and their teams in delivering their communities the highest quality dental care and experiences."

As a result of the acquisition with Heartland Dental and its supported PCs, the Tru Family Dental team will access increased resources and support services including drawing on the nation's best clinical and leadership training, state-of-the-art equipment, best-in-class purchasing methods, and superior benefits. Supported doctors will especially benefit from the industry leading structure which provides them a valuable stake in the performance of their practices. Tru Family Dental practices will be supported by dedicated teams to assist with marketing, office operations, information technology, human resources and payor relations.

Tru Family Dental co-founders, Naimish Patel and Brandon Halcott, added that they are extremely excited about joining the Heartland Dental family, which will continue to support the Tru Dental Family philosophy in adhering to complete clinical autonomy for its supported doctors, while enhancing the organization for future success. "Being new to dentistry, we built a great rapport over the years with the Heartland Dental leadership team in order to learn from them. Their commitment to clinical autonomy and doctor leadership is aligned with ours," said Patel. "Supported doctors can now take advantage of Heartland Dental resources, which would have taken us years or even decades to perfect on our own," added Halcott.

Tru Family Dental supported doctors will gain access to Heartland Dental's world-class support including benefits such as real-time access to a nationwide network of over 1,700 Heartland supported clinicians, scale to obtain the best clinical products at the best prices, a dedicated payor relations team working on the behalf of doctors to navigate the payor landscape, world-class operational support, and a patient marketing team to help supported doctors efficiently and effectively source and communicate with their patients. In addition, the 23 newly supported offices will access teams focused specifically on technology, operations, and more.

"We believe there are things that only dentists can do – and things they can most definitely delegate," added Bauer. "At Heartland Dental we provide support for those needs which can be delegated. Our supported doctors enjoy management relief, enhanced work/life balance, opportunities for growth, and access to a community of like-minded professionals."

Tru Family Dental ( was founded in 2014 with the goal of providing exemplary lifetime care to patients throughout Illinois and Michigan. The regional DSO's highly talented team members have been recognized for delivering exceptional patient care.

Heartland Dental provides non-clinical administrative support so dentists and their teams can focus on delivering high-quality clinical care and excellent patient experiences. Heartland's support includes assistance with human resources, marketing, IT, supplies, insurance credentialing, accounting, and more. The company is also widely known for providing supported doctors and hygienists with an abundance of continuing education programs and leadership development opportunities.

About Heartland Dental
Heartland Dental is the nation's largest dental support organization providing non-clinical, administrative support services. What started from the entrepreneurial spirit of Rick Workman, DMD, with his single dental practice, has evolved into supporting over 1,700 dentists in over 1,100 dental offices across 38 states. The company is majority owned by KKR, a leading global investment firm. For additional information, please visit the company online at Follow us on LinkedIn, Facebook, Twitter, and Instagram.

Media Contact:
Christy Hakman, Company Communications
(217) 821-5287 or

SOURCE Heartland Dental

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Tags: Dental Support Organization, Affiliation Story