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Heartland Dental Blog

Welcome to our blog - a home for information on the dental industry and dental support organizations, updates on Heartland Dental, and tips for success in the rewarding field of dentistry. We encourage you to explore this blog for thoughts, dental information, and tips. If you'd like to stay connected to Heartland Dental and receive informative updates on the latest happenings in dentistry, simply click "Subscribe."

Dental Isn't Just Dentistry

The Top 3 Reasons Dentists Affiliate With a DSO

The Top 3 Reasons Dentists Affiliate With a DSO


Dental Support Organizations (DSOs) support roughly 7% of all dentists in the U.S. today. Still, many dentists are afraid that getting outside help will mean either a loss of control of their practice, or a more impersonal feel . So, why do dentists affiliate with a DSO...

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When you decided that you wanted to pursue a career in dentistry, you dreamt of changing lives by creating beautiful, healthy smiles. You became an expert in oral health through attending dental school and can quickly provide information regarding cleanings, restorations and more. However, when you build your dental practice, practicing dentistry is only half of what you do. You also now own a business, that comes with many new responsibilities.

What You Can Expect by Running a Dental Practice

As a practice owner, you need to ensure that your office is running smoothly – each and every day. This involves taking charge of many different aspects of your office. Some of these duties include:

  • Marketing: The heart of your business success lies in marketing. By being able to market your practice well, you have the opportunity to attract new patients and even new team members. Communication through advertising, public relations, graphic design and social media all fall under the importance of marketing.
  • Payroll: You have team members working for you, and those team members expect you to pay them. On top of managing patients, you also need to manage salaries, benefits, check processing and other administrative work that goes into payroll. Payroll affects every other aspect of the practice, so it is important to have this down pat.
  • Supplies: Your office can’t succeed without having high-quality and state-of-the-art supplies and equipment. Without supplies, you aren’t able to provide dental care to your patients. Keeping track of supplies also includes keeping track of pricing to ensure you aren’t overspending.
  • Accounting: Your practice relies on your ability to track the flow of money going in and out of your office. This includes keeping track of insurance and receivables, setting up and maintaining bank accounts, your P&L statement and more. Tracking these numbers can help you make better financial decisions in the future.

How to Relieve Yourself of Management Duties

With all of those responsibilities added onto patient care, dentists can begin to rack-up hours on their day. Many dentists wish they could ditch the 80-hour workweek that comes with management duties and simply focus on patient care itself. Heartland Dental understands that, and that is why we are proud to offer our supported dentists management relief from marketing, IT support, supplies, human resources, accounting and more! If you are interested in learning how you can to be a dentist again, check out how we support our dentists and learn more!