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Heartland Dental Blog

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The Epitome of Cosmetic Dentistry

Dental Lessons from the Barber's Chair

Dental Lessons from the Barber's Chair


Dr. Jacob Berger, practicing dentist at Smiles at Lakewood Ranch in Lakewood Ranch, Florida, had a unique first job. In 8th grade, he started working as a barber to help support his family financially. Working there for nine years, his experiences inspired his spotlight...

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In 1985, Dr. Craig Goldin and his wife, Marcy graduated from the University of Michigan School of Dentistry and started their own practice, the Cosmetic Dentistry Institute. They have emerged as leaders in their field ever since.

In the Late ‘80s, early 90s, cosmetic dentistry really started to evolve and Drs. Craig and Marcy became involved with the American Academy of Cosmetic Dentistry (AACD), the largest dental organization for cosmetic dentistry in the world. They started looking at awards offered by this organization, and others, and set out to achieve them. Their office has won Cosmetic Dental Practice of the Year, the American Dental Association’s Dental Office Design Competition and Dr. Goldin has won several bronze, silver and gold medals for his work with smile designs. 

In 2006, Dr. Goldin started the journey to earn his accreditation with the AACD. He finished and received that honor in 2011 after completing a written test, oral exam and submitting five perfect cosmetic dentistry cases. He then set out to become earn his fellowship. Part of the process of becoming a fellow is to submit 50 perfect cosmetic dentistry cases. The first time he submitted, he did not pass.

“At times you want to give up and you question, ‘Is it worth it?’ It was a very rigorous process, but the part of you that decided to start the process says, ‘It’s okay to fail.’ That’s how we learn and we become better because of it. That and the person I am drove me to become better and try again.”

Last year, he resubmitted his cases and was happy to find out that he passed! Only 75 people in the world are recognized as a fellow of the AACD.

“I see this as the highest level of anything I’m going to achieve in dentistry. I smiled through it. When I got the phone call, I couldn’t believe it.” 

As for those looking to embark on this journey, Dr. Goldin says your best bet is to find a mentor to help you through it. He says his wife Marcy has been a driving force in helping him achieve all that he has.

Dr. Goldin practices dentistry in Troy, MI. His wife has retired from practicing, but works at the University of Michigan as a pre-clinical instructor.

We are happy to have them as part of our supported network, and we’d like to congratulate Dr. Craig Goldin on his wonderful achievement!

To learn more about the American Academy of Cosmetic Dentistry, click here.